Blueprints S1E4 - Chlöe Swarbrick Wins Auckland Central - NZ 2020 Part 2

Part 2 of Blueprints’ discussion of Chlöe Swarbrick’s Auckland Central campaign.

In October’s 2020 general election, the Green Party of Aotearoa New Zealand won only its second ever electorate seat. Swarbrick overturned an 18 point polling deficit and her field campaign was one of the biggest in the country’s history. The campaign had a clear narrative that overcame accusations of vote-splitting and focused on building a community which ended up mobilising 400 volunteers. We spoke with Campaign Manager Leroy Beckett, Field Organiser Niko Elsen and Chlöe Swarbrick MP, about how they did it.

• A short documentary about the campaign, ‘Three Ticks Green’

• Hahrie Han’s book, How Organisations Develop Activists and a video lecture she gave about it

• Paper on the ‘Bandwagon Effect’

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Thanks to Masarima and Clone Records for the title music

Thanks also to Ethan Hunter for his music